More jobs in the video production business is a good thing and there may be more work on the horizon from companies like Google and Amazon.
You can blame the hit $100 million dollar Netflix series House of Cards with Kevin Spacey and their pending reprise of Arrested Development series that put Netflix back in Wall Street’s favor and their share price back in the black.
I have to confess I was skeptical about House of Cards and thought the Neflix foray into content was folly. I was wrong and I’ll even go so far as offering a written apology if they bring back Firefly.
This is all bad news for broadcast television, which is getting hammered. The big networks were slow to embrace online distribution, just like newspapers, and more nimble competitors with fat wallets are eating their lunch. The broadcast dinosaurs have reacted badly to rise of online entertainment and now ratings in the 18-49 demographic have fallen a sickening 17 percent since last winter.
Broadcasters have survived up to now by charging higher ad rates for fewer viewers, but advertisers are beginning to balk. The more consumers turn from their TVs to the internet the broadcast networks are starting to feel like the people in Washington and New York in the first 30 minutes of Independence Day. Something bad is going to happen, they’re just not sure what.
All this is good news for services like Google Fiber, which brings digital content to living rooms at blazing speeds. That should terrify Comcast and concern AT&T, the later at least making an attempt with their U-Verse system. Comcast seems stuck in the tar pits of mediocrity with horrible customer service and no one is really going to miss them.
Anyway, it all bodes well for the future of video production. More production is more jobs and I don’t hear anyone on this board complaining.